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Social Media for Real Estate
In a world where the vast majority of the population uses the internet and social media, real estate agents can find an absolute advantage.
When social media is properly utilized by real estate agents, then real estate marketing can be taken to the next level. This gives real estate agents the opportunity to be more visible, build trust and further strengthen business.
This can be achieved in a number of ways:
Facebook is undoubtedly one of the most widely used social media. What people use to connect with family and friends and discover news and events can also be used as a social marketing tool for brokers. With Facebook, you can interact with clients and enhance your real estate marketing.
Post new listings.
Use your Facebook page to post new listings. Showcase new homes for sale, use pictures and talk about the features and amenities of these new listings. These real estate social media posts will help you attract prospective clients.
Promote posts: a Facebook page also gives you the opportunity to promote posts. These promoted posts on social media will help you reach new or targeted audiences. The Facebook Insights feature also gives you the ability to see how many people were reached, etc. so you can adjust or improve your strategy in the future.
Instagram deals mainly with photos so you can share lots of snapshots from listings, events and more.
New properties: Post new and available listings. You can view each property, in detail, with a series of photos of the space.
Stories: Instagram stories are another way to share timely updates with your audience, whether it's a new listing or important real estate news. You can save these stories in Highlights to appear on your profile even after 24 hours.
Contests: Any business, company or brand that wants to gain audience liking and engagement will run giveaway contests to increase entries, interactions and thus visibility.
In summary, there are many reasons why a real estate professional should stay active on social media. The main and aforementioned ones have to do with directly promoting his work and gathering the interest of potential clients through modern interaction and communication platforms.
Besides, at Athens Living we know very well how to operate with absolute professionalism, while our ideas and advice move out of the box, bringing you closer and closer to success!
